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About

A shared playbook for owner-led businesses.

Founder Core is offered by Affinity Design.

Our approach

Clear, direct and review-first

  • What it is

    Founder Core brings operating procedures, time and money analysis, and business priorities into one conversation. It drafts SOPs from real calls, quotes and jobs, lets the owner review them, and helps people and agents work from the same playbook.

  • Who it is for

    Owners and small teams in owner-led businesses handling priorities, processes and follow-ups themselves who want a shared operating playbook. Trades and home-service businesses are examples, not the audience limit.

  • How we work

    Drafts come from real work, the owner reviews them, and each agent is set to draft-only, routine or autonomous.

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